Number four on the list is Super Mario Bros. 3 and the article explains that some of it's hype was created from The Wizard. "In Dec. 1989, the movie The Wizard hit theaters — it featured extensive footage of Super Mario Bros. 3. The game had been delayed two years between its release in Japan and the U.S., so by the time Super Mario Bros. 3 arrived, fans were ready."
Talk about tie-ins. Apparently it worked because Super Mario Bros. 3 is still considered the most successful selling game for it's time with 17.8 million sales.