Wanted to share a few commercials that one of my UROP students brought to my attention. These commercials are for "hardcore" games, but depict real actors playing in the game world. One of the differences of these commercials, as opposed to the "casual" game commercials, is that they only show people as if they were actually playing within the game. On the contrary, we saw people in "casual" game commercials in front of the TV screen, with a view of both the players and the on screen context.
I'd like to get your feedback on these types of commercials. Who is the perceived audience and why? What does having real people as players in the game world do for advertising these types of games?
Borderlands 2 (don't mind that it's in German):
Assassin's Creed Brotherhood: