Saturday, December 8, 2012
Creative Expression in Social Gaming
The other day I heard a talk by an Executive Game Designer for Zynga. One of the points he talked about that I found the most interesting was the importance of "creative expression in social gaming". He said that having elements of the game where the user/player can express themselves is a key aspect in creating a successful social game.
The example he gave came from the game Farmville with the idea of creating art from hay bales. Players would save up coins to buy hay bales, to create massive complex mosaics on their farms. This task alone provides no further achievements in the game, however users would spend massive amounts of time in the game performing these actions.
Here are some examples I found using Google: